Finding Your Ideal Client with Buyer Personas
So you started marketing your business online and are ready to land some clients/customers… Well my friend, the first and most important step to making sales and finding your ideal client, is knowing EXACTLY who they are.
You always hear ‘niche out, ‘niche down’, ‘you have to have a niche’, and there is a reason for that. When you start building your audience online and targeting potential leads, your job becomes a lot easier when you are doing this STRATEGICALLY. How can you strategically find leads online? By knowing who you are speaking to and creating content with that person in mind. This is where BUYER PERSONAS come in…
A Buyer Persona is a fictional representation of your ideal client. We create Buyer Personas to visually map out everything there is to know about your target audience and use this as a reference. The more specific details you include in your persona, the better your business can cater content, messaging, and Ads; to reach this ‘person’.
Here is an example of what a Buyer’s Person might look like.
You can get really creative with a persona and go as in depth as you prefer, but here are some of the key elements a Buyer Persona could include:
1) Demographic
-What age group are you targeting? Are they gen z? Millennials? Boomers? Seniors?
-Their gender preference?
-Location? Where do they live?
-What is their yearly income? Monthly income?
2) Background
-What is their name?
-Their Marital Status? Are they in a relationship? Do they have a family? Any Pets?
-When is their birthday? What is their star sign?
-What is their Educational background? Did they go to College? Do they have a Degree?
-Their Occupation? Do they work full time? Do they have a side hustle? Are they in training? Internship?
3) Identifiers
-What’s their personality like? What mannerisms or unique characteristics do they have? What kinds of habits do they have? Preferences?
4) Goals
-What’s their main goal? What do they want to achieve, what do they NEED?
5) Challenges
-What are their challenges? What are they struggling with? What are their Pain Points
6) Objections
-What objections would they have to your products or services? What are their barriers? Limiting beliefs? Misconceptions and Myths they might have about your business?
7) Purchasing Habits
-Do they research before buying? Read reviews? Impulse buy? Do they need evidence?
-Do they ask questions before purchasing? Do they check refund policies?
-Does the price determine their decision? Do they like free samples, or testing first? Do they buy or purchase services in bulk?
-Does brand reputation matter to them? Do they care about the company/person’s values and beliefs?
-Are they a conscious consumer? Does sustainability matter to them? Do they care more about quality or low prices?
8) Interests
-What are their hobbies, what kinds of activities do they enjoy? How do they unwind?
-What Books do they read? Sports do they play? Music do they listen to? What are their favourite foods/beverages?
-What kinds of brands are they interested in? What kinds of clothes do they like?
-What social media apps do they use?
By filling out your own unique buyer persona, you can tap into the psychology of your ideal client and create content that specifically speaks to them! You can create your own Buyer Persona using the FREE Socially Kailee Buyer Persona template. Click here to download!
